Victor Bierman - Tourism is Big Business in Ohio

Tourism is Big Business in Ohio

When thinking about tourist destinations, Ohio may not immediately come to mind. But tourism is big business in Ohio and its growing. According to a report released by TourismOhio, Ohio has been seeing a steady rise in the number of visitors in the last five years. In 2015, the state welcomed more than 207 million visitors, a healthy 14.4 percent increase since 2011. This has propelled Ohio tourism into a $42 billion industry.

“The rise in tourism has helped to significantly improve economic conditions throughout the state,” noted Victor J. Bierman III, Ohio lawyer and business expert. In fact, tourism-related jobs make up significant numbers in Ohio’s job market. Research shows that there is one tourism-related job for every 13 salaried jobs in Ohio, says Christine Pleva, Lima/Allen County Convention and Visitors Bureau executive director. For instance, in 2014, there were 412,000 tourism related jobs and now, there are 420,000 jobs, based on a survey conducted by TourismOhio.

So what’s driving these impressive tourism numbers? It’s a combination of in-state travelers, corporate meetings and conventions as well as visitors from nearby states. There are also a number of highly rated attractions in Ohio that visitors want to see. The incredibly popular Rock and Roll Hall of Fame in downtown Cleveland is a top draw. And visitors from around the world come to ride some of the world’s tallest and thrilling roller coasters at Cedar Point.

Ohio also boasts a number of highly rated museums including Cincinnati Museum Center, which is located in a historic 1930s art deco building, and the world-renowned Cleveland Museum of Art, which was founded in 1916. Other places like Fountain Square (Cincinnati), Franklin Park Conservatory and Botanical Garden, Wright Brothers National Memorial, Stan Hywet Hall and Garden, and Hocking Hills State Park are also contributing to the rise in tourism.

Ohio visitors are big spenders. As an example, the roughly 20 percent of visitors who stay in Ohio on an overnight trip will spend $354 on average during their stay.  Also, a recent TourismOhio survey discovered that over 70 percent of visitors are spending their money on “experiences” rather than on souvenirs.

In 2015, TourismOhio unveiled its new “Ohio. Find it here.” logo and slogan as part of its branding Ohio as a top tourist destination. Approximately, $6 million will be spent in 2016 to increase in-state tourism as well as attract visitors from nearby states.

Victor Bierman - Ohio Job Training

Ohio to Train Workforce to Meet Future Job Market Demand

In an effort to train Ohio’s workforce to take full advantage of future job market demands, Governor John Kasich recently announced a new workforce initiative asking his Executive Workforce Board to “find ways to remove barriers to training and employment opportunities for Ohioans.” He asked the board to bring recommendations to him within ninety days. “We need a workforce system and education system that can respond to the changes and develop a skilled and productive workforce to compete in a global economy,” said Ryan Burgess, the governor’s director of the Office of Workforce Transformation.

In a study conducted by OhioMeansJobs, 100,000 jobs are available on a consistent basis. But, at the same time, around 300,000 people are unemployed, according to state unemployment data. It’s because of these statistics that Gov. Kasich has instructed his Executive Workforce Board to search for ways to do away with barriers that prevent people of Ohio from landing these jobs. Gov. Kasich wants Ohioans to have the necessary skills that Ohio companies need, so they can be absorbed in the job market. And these skills, according to the Governor, can effectively be acquired through training.

The Executive Workforce Board is planning to work with colleges, schools and universities, as well as non-profit organizations and labor groups. The main objective of the board will be to determine the skills that individuals need today and in the future.

Burgess leads a strong Executive Workforce Board team of 28 members who are educators, business leaders, legislators, and labor leaders. Although Ohio has been consistently increasing the number of available jobs, Gov. Kasich wants to make sure that current and future employees are prepared to meet the companies’ ever-changing working requirements. Recent years have seen employers and educators carry out various initiatives to help equip workers with basic skills needed by companies in Ohio.

Given the fact that Ohio has been adding jobs on a consistent basis means the state currently has numerous jobs available. “But there are just not enough people with the required skills to fill these vacant positions,” said Victor Bierman III, Ohio lawyer and business expert. “Considering the quality of training the Governor wants to develop, Ohio workers will not just have the experience and expertise to perform in current jobs but also the ability to meet future job market demands.”

Originally published by Victor J. Bierman III here: https://victorbierman.com/2016/10/21/ohio-to-train-workforce-to-meet-future-job-market-demand/